Looking to Grow Revenue? Train Your Sales Team on Client Interaction and Engagement

Written By: David Lewis

If you were to speak with any organization’s leader, they would tell you that sales and business development is a key driving factor to their business growth.  A healthy top-line revenue can guide any organization to success with the right formula in place.

As the world becomes more commoditized, and corporations focus less on relationships, and more on the bottom line – what is the key to success in growing sales?

Leaders have been pondering the answer to this question for decades.  Couple this age-old concept with a global pandemic, an evolving workforce with multiple generations of talent, hybrid operating models offering both virtual and physical service, and a myriad of other concerns, and the answer is not so clear.

With a million things to worry about, and distractions aplenty, we would like to simplify things.  Communication is key to evolving any great salesperson’s capabilities.

Let’s review the facts.  Harvard University found that, “95% of purchasing decisions are subconscious.” This means an unaware part of the brain is guiding decisions based off of comfort, familiarity and other emotional factors.  The Revert Group, in a 2020 study, found that “Only 13% of customers believe a salesperson can understand their needs.”  This fact speaks for itself.

So, what is the solution? Pinnacle Performance Company offers the AIM for Sales solution – AIM meaning “Analyze, Identify, Modify.”

Pinnacle’s AIM for Sales training program goes beyond the traditional process-oriented sales models and focuses on what matters most: the client interaction and engagement.  This curriculum focuses on learning to:

  • Ask better questions to run more effective discovery meetings
  • Improve your listening skills to better uncover and understand your client’s true needs
  • Respond to challenging questions and overcome barriers with confidence and credibility
  • Become more effective at aligning your solution to client needs
  • Understand the neuroscience behind decision making, and modifying your communication accordingly

Sales success is predicated on aligning your solution with your client’s need.   Sales mastery is helping them to feel good about it.  That comes from being confident, credible, and trustworthy in every sales interaction.

This program will energize and inspire your teams to contribute to the compound revenue growth that your organization is looking for.  We can help transform your team’s goals, successes and skillsets.

Interested in learning more on how to train your sales fleet to be more effective?  We can help – contact us today: www.pinper.com

Leave a Reply