The Bullseye Principle is a definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena.

More specifically, it is self-contained tool box of essential communication techniques to help the reader master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each.

This book will introduce readers to the authors’ award-winning, 3-step methodology relating to personal branding, leadership communication, and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe. The Bullseye Principle is a must-read for anyone wanting to become more influential as a leader and communicator.

The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator.

Pinnacle Performance Company founders, Lewis and Mills, believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak.

The secret to doing so comes from an unusual world: professional acting.

By activating “objective” and “intention” – the main tools of actors (and great communicators) – business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for them.